The rise and rise of Waitrose

Thanks to a correspondent who sent me this story:

http://news.bbc.co.uk/1/hi/business/6429627.stm

Waitrose is now officially the nation's favourite store, if such a thing can ever be "official".

While I don't object to Waitrose the store, merely pointing out that a pint of milk or a pound of bananas are likely to be a bit more expensive there than elsewhere, I do object to the attitude and pretensions of some Waitrose shoppers.

I wrote about "Waitrose man" a while back and nothing has changed my views on that. Going to a particular shop can never be about more than nice food and good bargains. Those who feel morally superior or "ethical" by shopping at Waitrose are deluding themselves.